Sirius satellite radio updating channels
Another cornerstone of Sirius’s business strategy is to pursue exclusive sports content.
The combined company began operating under the name Sirius XM Satellite Radio.Conditions of the merger included allowing any third-party company to make satellite radio devices; producing new radios that can receive both XM and Sirius channels within one year; allowing consumers to choose which channels they would like to have; freezing subscription rates for three years; setting aside 8% of its channels for noncommercial programmers; and paying $19.7 million in fines for past rule violations.According to a Spring 2007 Arbitron report, the five channels most listened to on Sirius based on their Average Quarterly Hour (AQH) Share were Howard 100, Howard 101, The Highway (56), Sirius Hits 1, and Octane (37).In December 2005, Sirius announced a multi-year deal with the NBA, which made the satellite radio company the broadcaster of more live NBA games than any other radio outlet.Sirius airs Full Court Press, weekdays from 12 pm – 3 pm ET; FCP is the only all-NBA show on Sirius/XM.Music channels are presented without advertising, while its talk channels, such as Howard Stern's Howard 100 and Howard 101 & Jason Ellis’ Faction talk 103, carry commercials.
Because all channels are free from FCC content regulation, songs are played unedited for language; talk programs may also feature explicit content if they wish. On October 16, 2006, Sirius announced that it would be launching Sirius Internet Radio, with 78 of its 135 channels being available worldwide on the internet to any of its subscribers with a valid user name and password.
In the wake of the announcement of his pending departure, Stern complained that Infinity Broadcasting was making his departure more acrimonious than was necessary.
The deal, which gave Sirius exclusive rights to Stern's radio show, also gave Stern the right to build three full-time programming channels.
It now provides 69 streams (channels) of music and 65 streams of sports, news, and entertainment to its subscribers.
Music streams on Sirius carry a wide variety of genres, broadcasting 24 hours daily, commercial-free, and uncensored.
However, there are some shows——especially in the Talk genre——that were originally created for terrestrial radio, but that now air on conventional radio and on Sirius/XM simultaneously; one example is the Eternal Word Television Network.